The competitive nature of our business - competing for projects, securing the best resources, maintaining industry leadership - requires that we show the world how great we are at solving problems. We try to demonstrate how having the best minds and the best incubator for that brain power allows us to come up with world-class solutions. That we are ahead of the pack and always seeking the next frontier.
Awesome. But how can we show that picture in a way that captures the imagination and sticks in the mind. Not everyone in our target market is an engineer. Not everyone we seek to influence is technical in nature. But every person we care about wants to believe in us. They want to see us as intelligent, imaginative, and creative. How do we marry the creative with the technical? Here's how BMW has done it. Beautifully. Showing us that there is a place where Art and Engineering can co-exist.
http://www.youtube.com/watch?v=tW-9-Iiu7pI
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