When Less is More

Darryl Ohrt of Brand Flakes for Breakfast received this business card from Brian Shaler at SXSW [emerging technologies conference] .

Darryl writes: At a conference like SXSW, there are a lot of cards attempting to be great. Many try so hard to be "creative" that they just end up blending in. Or look like an invite to a party.

But Brian Shaler is different. Brian Shaler has reinvented. His card is pictured at right. You're probably thinking that the back of the card has all of his contact information, laid out in a clever way. It doesn't. Just his name, backwards.

At a party, I was talking to Brian, and someone came up to complain. "C'mon Brian - I need a real card. I need a card with your email address, or something."

Brian's response? "You have everything you need to contact me, on that card. If you can't find me by using that card, then we really don't need to communicate."

MM: So true. In today's ultra-connected world of Facebook, LinkedIn, Google, Twitter, ..., if you can't find someone, they probably don't want to talk to you anyway.

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Pauline Graf

CNR PUBS Ink.

We wear our sunglasses at night.