Two words, people - Video. (Okay, it's one word.) My point is that video is highly underused as a marketing tool. And Web 2.0 has opened the door to making it effective and cheap. Just pick up your camcorder, round up a few friends, add a laptop plus the Internet and you're ready to go.
What can you do with this tool? Here's a few examples.
Marketing a high school: See every classroom and facility, the cool dudes in AV, and the obligatory Goth kids while grooving to Thriller. 140 people in a single take. Nice.
http://vimeo.com/1952036
You'll Have More Fun at Purdue: Flashmob worshiping the Sacred Engineering Fountain at Purdue University.
http://www.youtube.com/watch?v=D6PLSZ9liIU
Why I Love My Company: I Love Rewards gave these as the Top 100 Reasons they love to work for the company.
http://www.youtube.com/watch?v=2wjQo8rGRbY
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